The Sisley Beauty Pop-Up |
The Sisley Beauty Pop-Up |
The Concept
This campaign showcased the unique dynamic behind Sisley, the world-renowned and only family-run beauty brand. To highlight the intimacy of this set-up, we shot and filmed in the d’Ornano’s family maison in Paris. The brief requested engaging and intimate, and we delivered just that in setting, style, and substance.
This project required four campaigns in one to launch four beauty categories — skincare, makeup, anti-ageing, and haircare — as well as interview content for the website and social channels.
The result? A true meeting of the commercial and creative in an aspirational and collaborative brand campaign.
Campaign Launch Emails
For this beauty round table, I wanted to highlight the up-close-and-personal feeling with inviting copy — In conversation with. Quotes from the interviewees’ favourite products put a personal stamp on the selection.
Video Content
Various interview cuts with subtitles were created, all of which I transcribed.
Homepage
In the first homepage asset, ‘featuring’ showcases the collaborative aspect of this campaign. It also brings alliterative flow when used alongside ‘family.’
In the second homepage asset, I highlighted the immediacy with which customers could now shop beauty at Mytheresa.
Designer Biography
As Sisley was a brand not usually carried by Mytheresa, I wrote a designer biography for the pop-up.