Marine Serre x Jimmy Choo x Mytheresa |
Marine Serre x Jimmy Choo x Mytheresa |
The Concept
Marine Serre is an agenda-setting house defined by its dedication to deadstock initiatives. Jimmy Choo is a label turning the needle on notions of luxury footwear. The copy tied together this collaboration between Mytheresa and two pioneering brands.
Campaign Launch Emails
A collaboration with complex messaging — the customer needed to distinguish clearly between the exclusive pre-launch and the exclusive collaboration — we opted for a longer launch newsletter with two openers featuring baked-on copy.
As well as being aspirational, the tone was elevated and direct. I highlighted Marine Serre’s conceptual advances in sustainable production. For Jimmy Choo, I channelled the exclusivity of this capsule and its hybrid design.
Push Notifications
Brand devotees will instantly recognise the crescent-moon emoji as a Marine Serre signature. The collaboration’s key messaging continues in the body copy.