Marine Serre x Jimmy Choo x Mytheresa |

Marine Serre x Jimmy Choo x Mytheresa |

The Concept

Marine Serre is an agenda-setting house defined by its dedication to deadstock initiatives. Jimmy Choo is a label turning the needle on notions of luxury footwear. The copy tied together this collaboration between Mytheresa and two pioneering brands.

Campaign Launch Emails

A collaboration with complex messaging — the customer needed to distinguish clearly between the exclusive pre-launch and the exclusive collaboration — we opted for a longer launch newsletter with two openers featuring baked-on copy.

As well as being aspirational, the tone was elevated and direct. I highlighted Marine Serre’s conceptual advances in sustainable production. For Jimmy Choo, I channelled the exclusivity of this capsule and its hybrid design.

Push Notifications

Brand devotees will instantly recognise the crescent-moon emoji as a Marine Serre signature. The collaboration’s key messaging continues in the body copy.

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The Sisley Beauty Pop-Up for Mytheresa

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Mytheresa Designer Biographies