Vacation Shop 2022 |
Vacation Shop 2022 |
Brighter days are coming.
This Vacation Shop campaign stokes anticipation for long-awaited getaways. We shot ready-to-wear, swimwear, accessories, and shoes from the Cruise 2022 collections. The accompanying copy speaks to the images' glamour and palpable excitement.
The Concept
Microsite
Copy is snappy, compelling, and commercial.
Campaign Launch Email
The theme is enticing and the selection is utterly shoppable. The copy reflects this. Engaging the customer – “Wish you were here?” I posited a question to newsletter readers that Mytheresa duly answered.